Action60

Specializing in getting the over 50’s experts and specialists back in action

Our first goal is to provide meaningful short or long term employment to people approaching 60, or beyond, who are retired or retrenched, but still have good business skills and a zest for work.

Our second goal is to provide staffing solutions for a business in need of short term project skills, mentoring for their less experienced employees – or simply someone who knows how to get the job done.

We have a growing database of skills from geology to information technology and from coffee making to company start-up wisdom. They include accounting, retail management, financial management, office management, electrical engineering and draughting abilities. Mentorship in business and technical skills is one of our specialties.

Business owners (employers)

If you are an entrepreneur or the owner of small or large business and have a staffing need or you need specialist advice, please contact us at info@action60.co.za.

Employing personnel from Action60 will enable you to fulfil your business needs by utilizing existing experience – and not having to train your staff to keep your business running. This can be extremely cost effective in these competitive times and our candidates will focus on your needs from day one.

The over 50’s, experts and specialists

If you are over the age of 50 (or so), and have suddenly found yourself sitting at home or are bored with retirement and still consider yourself useful to the business world, we can provide meaningful opportunities for you.

Action60 is also looking for experts and valuators, who could carry out asset valuations or to provide investment advice.

We will work to find an outlet for your services – please contact us at info@action60.co.za.

A Cri-de-Coeur

Living in New York and working in advertising I rarely see people over the age of fifty.

My elders seem to be a secret population — a growing, sizable, increasingly healthy and wealthy group — that I’m never exposed to, let alone have the pleasure of working alongside. This is one of the worst things about working in Marketing right now.

As an industry we’re obsessed with youth, we’re endlessly trying to get “upwardly mobile Millennials” or “hard to reach youthful influencers” or some nonsensical and largely broke crowd who can’t afford the premium SUV we have on offer. Meanwhile we’ve not looked around the BA First Lounge or the Hyatt Hotel lobby, or the Emirates Business class cabin to see that all the people with money and influence are actually rather old. And wise.

Occasionally, on the rare events where I get to listen to some of the wonderful old folk of advertising, it quickly makes me realize how much we as an industry suffer from a lack of wisdom. We have incredible levels of vision, an abundance of precociousness, brilliant creativity, but as an industry we pretty much have no wisdom at all.

It’s a problem, but it takes wisdom to realize how important wisdom is, so we don’t notice it. And for many young leaders, how can you miss something you’ve never experienced?

It started to happen in the early 2000s — expensive, wise people that hadn’t grown up with Blackberries and expected long lunches and business class seats that didn’t get open plan offices, were slowly removed from the business. We didn’t notice it for quite some time because we were too busy playing with our new toys — the internet, the banner ad, the microsite, and the iPhone. We had rallying cries to get digital folk on the pitch team. We’d fly hapless 24-year-olds around the world to ensure we had the voice of youth on the team, but we abandoned the voice of context.

It’s now been such a long time that we’ve completely forgotten what it’s like to have someone in the room who objectively knows more. Who, while earning the big bucks (that it’s hard to explain to our clients) understands real clients’ issues, and who above all else, can see the changes in business and marketing in the context of decades of what has happened before. These days we lazily assume that things have changed & their knowledge would be out of date now, what can we possibly learn from someone who may happen to have a 16 year old daughter, and therefore probably has a more intimate understanding of contemporary behaviour than anyone.

Courtesy Tom Goodwin

 Sales Opportunities

Action60 is looking for sales associates to work with us on a commission only basis to place folk from our growing database. We offer a finder’s fee – plus on-going commission for long-term placements. If you are interested in this dynamic opportunity, please sketch out your sales and marketing strategy and email it to us at info@action60.co.za.

 New Page on Action60

Services Page – please check out our services page – on the menu above. Here, we highlight services provided by our candidates on an individual basis. Have a look, maybe we can help you.

To learn more about our ideas – please read our current article. http://action60.co.za/our-new-article/